DIRECTV

DIRECTV - GET YOUR TV TOGETHER

"Get Your TV Together" is the first advertising campaign for DIRECTV Stream, highlighting the company's unique offering of combining live sports, popular TV shows, streaming films, and on-demand classics all in one place. The campaign features tennis champion and superstar Serena Williams mashed up with iconic movie characters, emphasizing the idea of bringing together different forms of entertainment in a way that has never been seen before.

As the creator of DIRECTV's design system, I played a crucial role in the production of this campaign by leading multiple partner agencies in creating content for various platforms including print, social media, digital, TV, and out-of-home advertising. My main focus was to conceptualize a key visual design system that was flexible and effective across multiple iterations of the campaign. This design system served as a guide for the production of all the visuals across different mediums and helped maintain consistency throughout the campaign.

Collaboration was key in the production of this campaign and I worked closely with Creative Directors in producing new TV spots and iterations. We brainstormed ideas and concepts for the campaign and I provided guidance on how to execute them effectively using the design system. The final product was a cohesive and impactful campaign that effectively communicated the value of DIRECTV Stream to its target audience.