BLUE DIAMOND ALMONDS - BRAND BIBLE
I had the opportunity to collaborate with Blue Diamond Almonds on the creation of their Brand Bible, a comprehensive guide that captures the essence of the brand and serves as a reference for all future communication materials. The Brand Bible is an internal document that is not available to the public.
To bring the brand to life, I utilized a combination of my own handwritten typography, painted illustrations, and photography to create a book that represents the obsession and human touch that Blue Diamond represents. The illustrations and photographs were carefully selected to showcase the brand's commitment to quality and craftsmanship, while the typography was used to convey a sense of warmth and authenticity. To achieve this, I went to the almond orchards and shot the photos seen in the book and met the farmers.
I took great care to ensure that the Brand Bible was both visually striking and informative, with each page designed to effectively communicate the brand's message and values. The book is over 100 pages long and includes sections on the brand's history, mission, values, target audience, and guidelines for usage of the brand's visual and verbal elements.
I am very proud of the work I did on the Blue Diamond Almonds Brand Bible and I have selected some of my favorite pages to show, but unfortunately, the entire book is for internal eyes only. The Brand Bible serves as a valuable resource for the company, ensuring that all communications are consistent and aligned with the brand's identity.
