NIKE: BLack or white - Art direction & design
Nike sought a visually compelling image to showcase their latest offering of black and white sneakers, a timeless and essential item in their collection. With a small team of creatives, we set out to develop an elevated laydown that would effectively and efficiently highlight each silhouette of the shoes, while also creating a striking graphic composition for use in hero placements on Nike's digital platforms, including their mobile app, email campaigns, and website. Through a process of experimentation and collaboration, we were able to create a final product that met the client's needs and exceeded their expectations.
– Original Sketches –
