A-TECH GRANITE & MARBLE - BRAND IDENTITY
I developed a strong and authentic brand identity for A-Tech, a countertop fabrication shop located in Clackamas, Oregon. The company takes great pride in the fact that all of its products are "Made in the U.S.A." and they are committed to providing high-quality countertops to their customers.
The brand identity I created draws inspiration from classic Americana and the hand-crafted, detailed work that separates A-Tech from its competitors. This is reflected in the use of imagery and typography that evokes the feeling of American craftsmanship, hard work and durability. The color palette used in the brand identity is also inspired by the natural materials used in countertop fabrication such as granite, marble and quartz.
The brand identity is reflected in all touchpoints, from the stationary to the website, which reinforces A-Tech's blue-collar roots and celebrates the hardworking spirit of American craftsmanship. The website was designed to be user-friendly, easy to navigate and it showcases the company's portfolio of work and the process of fabricating countertops.
Overall, the brand identity I developed for A-Tech is consistent and authentic, reflecting the company's commitment to quality and excellence. The brand identity is meant to attract customers who are looking for quality, durable and American-made countertops, and it reinforces the company's values and mission.
